Privacy Policy

1. Introduction and Privacy Commitment

At Betsson Mexico, the protection of your privacy and the security of your personal data are fundamental pillars of our operation. We recognize that by choosing us as your entertainment platform, you entrust us with sensitive information. This Privacy Notice aims to inform you transparently about how we collect, use, protect, and, in certain cases, share your personal data.

Our operation in Mexican territory is strictly governed by the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations. Furthermore, as an international operator with a presence in multiple jurisdictions, we apply the most advanced security protocols, such as the ISO/IEC 27001 standard, to ensure that your “digital footprint” is shielded against unauthorized access.

2. Identity of the Data Controller

The entity responsible for processing your personal data is the legal entity operating under the license granted by the Ministry of the Interior (SEGOB), with its tax domicile in Mexico City. Betsson acts as the “Data Controller,” determining the purposes and means of processing the information collected through our website and mobile applications.

3. Personal Data Collected

To offer you an “Elite” casino and sports betting experience, Betsson Mexico is required to collect various categories of personal data. This process is divided into data provided directly by you and data collected automatically through tracking technology.

A. Identification and Contact Data

During the registration and validation process (KYC), we collect:

• Full name and surnames.
• Date of birth (to validate the legal age of 18).
• Gender.
• Unique Population Registry Code (CURP) validated before RENAPO.
• Federal Taxpayer Registry (RFC).
• Email address and mobile phone number.

B. Location and Biometric Data

To comply with the geolocation regulations of the General Directorate of Games and Sweepstakes (DGJS), we collect:

• Real-time geolocation data (to ensure you are playing from a permitted state in Mexico).
• In certain cases, facial recognition or fingerprints (if activated through our mobile App) for secure login.

Data Categories and Purpose of Processing

This table details the specific use we give to your information in a viewing environment optimized for dark backgrounds.

4. Tracking Technologies: Cookies and Web Beacons

Betsson Mexico uses cookies to improve your navigation. These small pieces of code allow us to remember your gaming preferences (for example, if you prefer Roulette over Blackjack) and keep your session active securely.

Types of Cookies Used:

1. Strictly Necessary: Crucial for financial transactions and login security.
2. Performance: Analyze how users in Mexico interact with the site (length of stay, most popular games).
3. Advertising: Help us send you bonus promotions that truly interest you, based on your previous behavior.

You can manage your cookie preferences through your browser settings, although disabling certain cookies may affect the platform’s functionality.

The Security Cycle of Your Data

This graphic visualizes how we protect your data from the moment it enters our system until its final storage.

5. Authorities on Data Protection in Mexico

As part of our commitment to transparency, we provide links to the authorities responsible for overseeing your privacy in Mexican territory:

6. Your ARCO Rights (Access, Rectification, Cancellation, and Opposition)

In compliance with the LFPDPPP, you, as the owner of personal data, possess inalienable rights over your information. At Betsson Mexico, we have enabled specific mechanisms so that you can exercise these rights freely and efficiently.

What do these rights consist of?

• Access: You have the right to know what personal data we have about you, what we use it for, and the conditions of the use we give it.
• Rectification: It is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (for example, a change of address or surnames).
• Cancellation: You may request that we delete your information from our records or databases when you consider that it is not being used properly or the contractual relationship has ended.
• Opposition: You can oppose the use of your personal data for specific purposes (for example, for marketing purposes or sending newsletters).

Procedure to Exercise ARCO Rights

To exercise any of these rights, you must send a request to the Data Protection Officer via email at [email protected]. Your request must contain:

1. Name of the owner and address or other means to communicate the response.
2. Documents proving your identity (valid INE or Passport).
3. Clear and precise description of the personal data regarding which you seek to exercise any of the aforementioned rights.

7. Transfer of Personal Data

Betsson Mexico may share your personal data with national or international third parties in the following cases, always under strict confidentiality agreements:

• Federal Authorities: Mandatory reports to SEGOB, SAT (for tax withholdings), or UIF (Financial Intelligence Unit) in compliance with the Anti-Money Laundering Law.
• Service Providers: Companies that help us with payment processing (SPEI, card processors), identity verification (KYC), and cloud computing services.
• Group Companies: For internal audit purposes, risk analysis, and improving the user experience within the global Betsson ecosystem.

Security Protocols and Incident Response

This table illustrates the technical measures that Betsson Mexico employs to safeguard your privacy in a dark background environment.

8. Limitation of Use or Disclosure of Your Data

If you wish to stop receiving advertising or telemarketing calls from Betsson Mexico, in addition to exercising your right to Opposition, you can register with the REPEP (Public Registry to Avoid Advertising) of PROFECO (Federal Attorney’s Office for the Consumer).

Betsson Mexico guarantees that its databases for advertising purposes are regularly checked against these official registries to respect your decision not to be contacted for promotional purposes.

9. Security Against Data Breaches

Although we implement the most rigorous measures in the industry, in the event that a security breach occurs that significantly affects your property or moral rights, Betsson Mexico will follow this emergency protocol:

1. Containment: Immediate isolation of affected systems.
2. Notification: We will inform you by email immediately regarding the nature of the incident, the data compromised, and recommended actions.
3. Cooperation: Detailed report to INAI for the corresponding investigation.

10. Data Retention Periods

In compliance with the principle of proportionality, Betsson Mexico will keep your personal data only for the time strictly necessary to fulfill the purposes for which it was collected, as well as to comply with current legal provisions.

• Active Accounts: Your data will be maintained as long as an active contractual relationship exists.
• Canceled or Inactive Accounts: Once the relationship has ended, we will block your data and keep it for a period of 10 years, in accordance with the provisions of the Commercial Code and the Federal Law for the Prevention and Identification of Operations with Resources of Illicit Origin (Anti-Money Laundering Law).
• End of period: We will proceed to the secure deletion or irreversible anonymization of information that is not required by law.

11. Use of Artificial Intelligence and Automated Decisions

To offer an “Elite” gaming environment, Betsson Mexico uses Artificial Intelligence (AI) and Machine Learning algorithms. These technologies process behavioral data to:

1. Player Protection (Responsible Gaming): Identify gaming patterns that suggest a risk of ludomania, allowing us to intervene preventively with alerts or suggested pauses.
2. Fraud Prevention: Immediately detect attempts at collusion, use of bots, or access from unauthorized geographic locations within Mexico.
3. Personalization: Adapt the interface and bonus offers to your specific tastes, ensuring the content is relevant.

You have the right to request a human review of any automated decision that significantly affects your rights.

Institutional Commitment to Data Security

The following graphic illustrates the data governance hierarchy that Betsson Mexico applies to ensure that privacy is not just a policy, but a continuous operation.

12. Protection of Minors

Betsson Mexico strictly prohibits the use of its platform by minors under 18 years of age. We have robust identity verification filters that cross-reference information with official Mexican databases to prevent the registration of minors.

• Parental Responsibility: We recommend using parental control software (such as Net Nanny or CyberPatrol) to prevent minors from accessing gaming sites.
• Detection: If we discover that a minor has provided personal data, we will proceed to immediately cancel the account and delete the information, notifying the corresponding authorities if necessary.

13. Changes to the Privacy Notice

This notice may undergo modifications, changes, or updates derived from new legal requirements, our own needs for the products or services we offer, our privacy practices, or changes in our business model.

• Notification of changes: Any modification to this Privacy Notice will be notified to you through:
  1. Our website (Legal Notices section).
  2. Email sent to your registered account.
  3. Notices in your user panel upon logging in.

Glossary of Authorities and Applicable Laws

For your reference, we present the entities and legal frameworks that govern this policy in national territory: